You’ve seen
it on the news... you’ve read about it in magazines...
People who have
used it not only love it but are buying it again and again
and again... racking up huge repeat sales at the cosmetic
counters of high-end department stores. So what in the world
is all the excitement about?
The new "wonder"
potion is called Idebenol (pronounced e-deb-in-all),
from prestige skin cream developer Sövage Dermatologic
Laboratories. But why are cosmetic "insiders" betting
that Idebenol will not only make you look
years younger but will breathe new life into a maturing (some
would say "stagnant") cosmetic industry? Well, it’s
surely not Idebenol’s less-than-spectacular
(some would say rather plain) pale green and white packaging.
Nor is it the fact that Idebenol touts itself
as a "Facial Anti-Oxidant". Let’s be real;
anti-oxidants are nothing new. So why is everyone so excited?
Idebenol
is a topical antioxidant that helps reduce the appearance
of fine lines and wrinkles and improve skin elasticity/firmness.
But Idebenol’s powerful antioxidant
helps to protect your skin from further damage, like wrinkles,
dryness, and thinning skin, by protecting skin cells from
the damage caused by free radicals - cell damaging molecules
that are created by exposure to pollutants, smoke, and other
environmental factors, including UV light. So Idebenol
not only helps skin look better now, it also helps limit further
damage. |