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These new mineral based cosmetics are completely inorganic. The new Naked Mineral cosmetic line has one major advantage over competing lines in this category, they are Compressed, meaning that there is no spilling and mixing of lose powder. They are Naked Minerals packaged in a compact with several other colors, not just one shade.

Naked Minerals has picked up on this and is now offering mineral makeup in light diffusing foundations, powders, eye shadows, moisturizers and even lipsticks that are said to turn any situation into a flattering one.

ITV Ventures a hugely successful nutritional supplement company becoming famous through major info-commercial TV advertising has just launched a new product line of natural makeup ed Naked Minerals.